Jeff Esposito

NOVEMBER 6, 2013

.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT. Branding Company Beer cult cult marketing Heady Topper the Alchemist'

Apple 40

Apple Company Campaign Brands 40

Jeff Esposito

JUNE 10, 2013

Think about it, have you ever read Apple or Facebook terms of use when setting up an account or getting an update? <You It could have been avoided, but hey when has marketing ever been honest? Marketing amazon.com bait and switch DirecTV ea sports gotcha madden 25'

Sports 45

Sports FAQ iPad Mobile 45

Jeff Esposito

MARCH 7, 2011

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. But after reading through, I could see that Kawasaki pulled out some reserve magic dust from his days at Apple.

Review 33

Review Video iPad Apple 33

Jeff Esposito

AUGUST 27, 2010

Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry – I find these numbers interesting, but it makes sense as the iPhone is only on AT&T. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – It is a support the business channel and needs a communicator to lead the way.

Posterous 32

Posterous Creative Commons Disqus Applications 32