Apple, Compete, Focus Group and Social Media

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group

Focus Group Groups Groups Loyalty

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. When I say integrated, it means they’re not only integrated across channels like social media, print, or banners, but also with the sales process. You Can Compete With Free, And Win.

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Social Media Informer

4 Ways Your Website Can Replace Focus Groups

Seth Godin on Steroids: Here’s My Evernote Password

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