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The Metaverse: What it is and why it matters for brands

Sprout Social

The interoperable metaverse is an extension of the vision Meta, Microsoft and others are pursuing to make a reality. The skateboarding apparel brand created Vans World , a skatepark on Roblox, where players can learn new tricks, buy gear and earn Robux. Get ready to experience Vans like never before. pic.twitter.com/3898qgujbo.

Brands 116
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.