Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

UGC 59

UGC Brands Apparel Content 59

Pixlee

MAY 21, 2019

Using UGC helps you create an original and authentic connection with your audience. – Mary Grace Seamans, Marketing Manager. Previously, offering the lowest price for a product was all a brand needed to excel in the market. User-generated content can come in the form of images, videos, or text ratings and reviews.

UGC 71

UGC Apparel Compete Communities 71

Pixlee

FEBRUARY 1, 2019

Existing clients are not too price sensitive and are more likely to repurchase even without referring a friend. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Take Advantage of User Generated Content (UGC).

Authentication 42

Authentication Brands CSR Hotels 42

Sprout Social

OCTOBER 13, 2021

Integrating shoppable content into your digital marketing strategy can yield numerous benefits: Shorter sales funnel. Being in the right place at the right time is what marketing and advertising are all about. As with most things in marketing, it depends.Who’s your target customer? Shoppable UGC. Shoppable video.

Buy 134

Buy Brands Apparel Content 134

Convince & Convert

DECEMBER 14, 2015

If you’ve never dabbled in influencer marketing, it can be tricky to get started. And when it comes to the rules of influencer marketing , they don’t really exist. This makes it difficult to gauge logistics like pricing and contracts. Curate UGC from your customers or influencers on your website or social networks.

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Influencer Social Media UGC Curation 60