The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. A recent inspirational poster featuring Lindsey Vonn received nearly 3,000 likes in less than one week.

Campaign 180

Campaign Apparel Social Media Posterous 180

Keyhole.co

OCTOBER 26, 2023

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Chanel’s social media strategy is a well-thought-out mix of impactful visuals that feature glamorous and high-brow narratives. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52

Fashion Platform Engagement Social Media 52

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. From Show and Tell to Show and Sell There are a couple of underlying questions in all of this excitement.

Apparel 167

Apparel comScore Delicious Posterous 167

ProBlogger

DECEMBER 30, 2011

She has become famous for her weekly resource posts, Fetching Friday , and is a prolific guest poster on many high-profile sites. Part of what makes the magazine so successful is its prominent web presence, which feature a wide range of bloggers. But I’m not including her because of that. Kristin Glenn and Shannon Whitehead.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Unmetric

SEPTEMBER 10, 2019

PlayStation uses Twitter to promote their games through trailers, promotional posters, and gameplay footage. Similar to PlayStation, the brand also uses Twitter to promote its games through trailers and promotional posters. PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. Pinball with swords?

Brands 123

Brands Twitter Fashion Ensembli 123