Co-creation: Why creators should be part of your product development team
Sprout Social
MARCH 1, 2023
Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.
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