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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

And as it turns out, it’s not always perfectly-crafted studio media from professional photoshoots that sparks dialogue in the comments — amateur selfies from customers showcasing your product are often much more appealing. . This is how they raise brand awareness and attract the right type of a customer.

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How to Engage Eco-Friendly Customers on Instagram

Pixlee

Naturally, social media had to catch up. . Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. After all, people trust other people more than they trust brands.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.