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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. SA developed a website for the campaign and focused on social media and media relations to build awareness.

CSR 200
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258
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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? In this case, Energi Nord is a professional business that wants to do some good in the world (there is enough companies out there not doing anything) and at the same time add those values their brand.

CSR 249
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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Here’s what Samsung’s social media strategy encompasses: 1. LinkedIn: 4.2 million TikTok: 2.5

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5 Popular Posts About Social Media

Mindjumpers

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services.

CSR 214