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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. .

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How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. So if not social media, then where?

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. Tie Video to Written Content.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Build trust in your brand. In a poll by Facebook , the majority of people who message businesses say that the option helps them feel more confident about a brand. It’s simple. And get them further down the funnel.

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all. Whiskey brand Proper No. Prove your credibility.

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SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

While the 1,000-plus retailers encompasses merchants of every size and scope, the application is proving to be especially helpful to many smaller and mid-sized ecommerce outlets that are using it to integrate their Facebook fan pages with their online stores to raise brand awareness and drive overall traffic.

Retail 107
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Top 10 Public Relations Blunders for 2012

Bill Hartzer

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks.

Insurance 161