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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

Brands 106
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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. What does this mean for brands? Trend #1.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When your social media account is verified, it serves as immediate credibility. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. When people notice the mark, it shows that you are an authentic entity.

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Welcome To The Video Generation

The Realtime Report

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet. .” Methodology.

Video 131
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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Track Maven. NASA ( @nasa ).