Social Media for Lead Generation and Acquisition | Shuaism
Josh S Peters
NOVEMBER 18, 2009
Another tactic is to create something of value (ebook, white paper, etc.) On your site you should have some kind of tracking setup like Google Analytics or Omniture. Also, be sure to have a sign up for more info, subscribe to your newsletter, etc. on the blog in a prominent place and draw attention to it.
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