Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. It will be a great year ahead to see how social media analytics can directly measure and drive sales.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g.

Foursquare 150

Foursquare Analysis Consultant Mobile 150