Seriously, What’s “A Like” Worth on Facebook?
Direct Marketing Observations
NOVEMBER 4, 2011
A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. of direct ticket sales.
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