Sherrilynne Starkie

JANUARY 29, 2018

It takes being logical, objective and analytical too. And of course, software skills are paramount. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Photo by William Iven on Unsplash.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Most use a combination of 20 to 30 software programs and tools in their work.

Consultant 309

Consultant Social Media Curata Sysomos 309

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

yMarketingMatters

JUNE 20, 2014

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI.

Small Business 263

Small Business Social Media How To ROI 263