Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Webbiquity SMM

AUGUST 16, 2010

If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. 10 Essential Social Media Tools for B2B Marketers by Mashable.

Social Media 200

Social Media Tools Strategy Tips 200