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How to develop a content marketing plan

Sprout Social

Content marketing spans multiple departments. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. It doesn’t matter how big your company is, you will at some point use content to help market your product or services.

Content 111
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

If you want to dive deeper into the best times to post for each platform , check out the heat maps in Hootsuite Analytics to see a detailed chart of when your audience is online for each platform. Canva Source: Canva Canva is an incredibly useful design tool for content marketers. Or, you can record both at the same time.

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