Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? B2B brands that put a compelling twist on their content stand to reap the benefits.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

FEBRUARY 14, 2022

Content marketing spans multiple departments. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. It doesn’t matter how big your company is, you will at some point use content to help market your product or services.

Content 110

Content How To Marketing Template 110

Hootsuite

NOVEMBER 30, 2023

Finally, to make sure you effectively drive traffic to your longer content pieces from platforms that don’t allow links (*ahem* Instagram *ahem*), you can create an easy-to-manage link in bio page using Hootbio. Canva Source: Canva Canva is an incredibly useful design tool for content marketers. This is your tool.

Tools 104

Tools Content HootSuite Marketing 104