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What is Social CRM and How to Make It Work for You

Oktopost

Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM: What Is It?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204
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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. link] Jim Weldon 6 Required Competencies for Social Organizations: Now, marketing is the center of American business. because … [link] [link] Greg de Lima RT @greggvm: You bet.

Compete 116
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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. While PR Newswire already offers a social media monitoring service, Marketwire’s monitoring offerings are currently more limited. Strong analytics. Acquired by. Jive Software. January 2010.

Sysomos 334
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7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

If you skip the approval process, you could run into serious issues like: Your company’s new social media intern might publish off-brand content that confuses or alienates your audience. Multiple social media managers might unknowingly schedule competing content for the same brand.

Tools 97
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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124