The devil’s in the data: Identifying the groups that won the election for Trump
Audiense
MARCH 13, 2017
In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. 2) FOX News viewers.
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