Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Did the agency use a crowdsourced idea to devise the talking bag concept?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Did the agency use a crowdsourced idea to devise the talking bag concept?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Webbiquity SMM

AUGUST 16, 2010

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Subscribe to the comments for this post? Share this on Bebo. Post on Google Buzz.

Social Media 200

Social Media Tools Strategy Tips 200