Direct Marketing Observations

JANUARY 12, 2018

Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. And… Having some type of influencer strategy will allow you to know more about the space that you’re marketing in and to. Do you know what the strategy, tactics & goals are for your organization?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

APRIL 11, 2011

Call it paralysis by analysis. Does either strategy ( I use the term lightly) work? Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums. Or…doing the barest of minimums sets you up for nothing. So what’s happening here? Not really.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

DECEMBER 3, 2010

4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate.

Sites 235

Sites Social Media Tools Storify 235