Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Related posts: Using social media for research: Social Capital 2012.

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Analysis Wikipedia Social Capital Sentiment 335

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. Clearly directly relevant to associations.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Good strategy is driven by data, research and analysis. Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

FEBRUARY 19, 2016

So their team researched the Twitter handles of the top 250 US municipalities, the mayors of each municipality. That’s as the ranking changes, as you discover more people in the live analysis. And you can do a reverse analysis on that and just show the hashtags as we talked about at the beginning. I turned it into a CSV.

Influencer 60

Influencer Marketing How To Report 60