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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

The default view of Ads Manager was a very top-level performance analysis. Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. Here’s everything you need to know… Click To Tweet. Now it’s built in!

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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

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