Audiense

MARCH 13, 2017

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

Groups 125

Groups Groups Data Analysis 125

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. The Cluetrain Manifesto said it best.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. The Cluetrain Manifesto said it best.

Social Media 53

Social Media comScore Brands Loyalty 53