Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. There are many ways to distribute and amplify your content: Social advertising.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. There are many ways to distribute and amplify your content: Social advertising.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. There are many ways to distribute and amplify your content: Social advertising.

Klout 40

Klout Social Graph Influencer Training 40