Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275