Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007.
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