Analysis Analytics Embedding Nielsen 
Oktopost
APRIL 22, 2019
However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Accuracy in both big-picture and fine-grained analysis. However, with great analytics power comes a great deal of setup and maintenance.
Buzz Marketing for Technology
JUNE 27, 2008
1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ).
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