Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. s to ask before buying, ESP! In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach.

Questions 160

Questions Social Media Consultant Education 160

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275