Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. In comparison, Twitter is a piece of cake.
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