HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
If the site is a well-known brand, you may want to include the brand name in the title tag. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. Title tags should be unique for every page, and contain a primary keyword phrase that is relevant to the page’s content.
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