Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. It was an original sentiment, when I started writing about it, well over fifteen years ago. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. From his article.

Mobile 40

Mobile Brands Yahoo Banking 40

Mindjumpers

AUGUST 9, 2012

As last week’s tip suggested, for an identity to work on social media, you have to remember one crucial fact about social media: it’s personal. Most social networks started as a space for people to connect with other people in private. Personality creates loyalty. Editorial Planning for Facebook Marketing.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149