Janet Fouts

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Shockvertising… It’s a thing

Janet Fouts

This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across.

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Twitter to Offer Deals with Earlybird

Janet Fouts

In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? You only have to look at the huge successes of Dell, JetBlue, Southwest Airlines and Woot to see how offering deals on Twitter can attract a big audience and their money too. Does it work? Sure it does.

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