Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 98

Reputation System Brands Knowledge Base 98

Mindjumpers

AUGUST 9, 2012

As last week’s tip suggested, for an identity to work on social media, you have to remember one crucial fact about social media: it’s personal. Most social networks started as a space for people to connect with other people in private. Personality creates loyalty. But the post has close to 30,000 likes.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. Additionally, your chat conversations will differ based on the pages, networks and channels your programs live on.

Marketing 78

Marketing Airlines Conversation Team 78