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Why Your Corporate Website Needs a Blog

Bill Hartzer

The Nuts about Southwest blog is the corporate blog of Southwest Airlines. The same goes for industry trade groups. Corporations should assist promote trade groups and associations to which they belong. When your company issues a press release, keep these bloggers inside your outreach plans.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Engage Respectfully.

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Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Airlines, restaurants and even car manufacturers have been the leaders in this space. The social business is larger than setting up social collaboration tools into your CRM so you can post updates to a group of employees.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. Listen Now.

Hotels 118