Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that?

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Janet Fouts

JUNE 23, 2011

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Here’s a post about Twylah , a twitter aggregator that can show you what your Tweets look like from a 10,000 foot level and other people who are tweeting about similar keywords. Imagine that. What’s your message.

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Janet Fouts

SEPTEMBER 26, 2013

We had the pleasure of hosting Shel Israel–co-author of The Age of Context –on our weekly hangout, The Friday Hangout a couple of weeks ago and he talked about the chapter on “Pinpoint Marketing” and about how VinTank is using data they aggregate from a number of sources to connect with wine lovers.

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Janet Fouts

DECEMBER 30, 2011

How much aggregate time did it take? By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. Think about the literal time it took to get one client to return your calls. Break it down. How many times did you have to contact them before you could talk business?

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