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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This vantage point is especially critical in the current economic landscape.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Chances are, there are smaller influencers or groups who have far more clout in your area. If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Lucy Clarke , marketing director, Social Chain.

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