The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
Razor Social
MARCH 30, 2016
Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You could be running an event and you want to track real-time mentions so you can respond to and track them. Keyword/Topic Monitoring. Real-time Insights. Campaign Analysis.
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