How to put together a top-tier SaaS marketing strategy
Sprout Social
JANUARY 30, 2020
This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Let’s say you’re marketing an SEO tool. Feature announcements.
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