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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment. Crimson Hexagon. You may also be monitored!!

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Collective Intellect – They started out as a “listening engine” but they are now positioning themselves as a “text monitoring and analytics leader”. ANALYTIC AGGREGATORS.