Direct Marketing Observations

FEBRUARY 9, 2010

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Webbiquity SMM

AUGUST 16, 2010

A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Pay-per-click is the type of ad model, and cost-per-click is the fee per click.

List 145

List Social Media HootSuite URL 145