Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Again, by no means is this new. People will share content on mobile devices through IR/SMS/email. HTC said no, and this spurred a very efficient consumer movement.
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