Sprout Social

JULY 20, 2022

Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond. Pro tip : Outlining these concerns in a social media RFP helps vendors to remove themselves from your process if they can’t meet your security needs. Enterprise software purchases are a team sport.

Organization 78

Organization Social Media Tools Hubspot 78

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114