What A CMO Wants. What A CMO Needs.
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JANUARY 29, 2011
Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) chief marketing officer.
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