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What A CMO Wants. What A CMO Needs.

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Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) chief marketing officer.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . Kissmetrics). comScore). White noise is the challenge.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . Kissmetrics). comScore). White noise is the challenge.

UGC 40