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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that.