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Engagement – the new ROI?

Proactive Report

Using social media channels as a broadcast medium won’t get the result you’re after. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Engagement is the key to success.

article thumbnail

Engagement – the new ROI?

Proactive Report

Using social media channels as a broadcast medium won’t get the result you’re after. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Engagement is the key to success.