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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

article thumbnail

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.