Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. And they want conversation, not messages. Engagement is the key to success.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. And they want conversation, not messages. Engagement is the key to success.

Engagement 40

Engagement Alterian ROI Loyalty 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. ANALYTIC AGGREGATORS. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275