Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 40

Engagement Alterian ROI Loyalty 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275