Aggregator Alterian Campaign Survey 
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success.
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